5. Avoid jargon. Even if you’re sending a release on a technical topic to a technical journal, resist temptation to use acronyms. Spell it out! Use common language. It will make your releases more readable and accessible.

6. Proof it. The accuracy of your release – including spelling and grammar – reflects on your company. If you aren’t good at proofreading your own stuff, enlist someone else to do it.

7. Include a photo. Okay. This isn’t a writing tip, but it’s good advice anyway. Publications are looking for good quality visuals, so including a photo, illustration, chart or graph (with a caption, please) increases your chance of getting picked up.

Follow these tips to improve your news release writing. But remember that keys to a successful news release program are a good list of publications and a regular mailing schedule of newsworthy items. Persistence WILL pay off.

©Copyright 2005 Clairvoyant Communications, Inc.

About the author

Viewers of Dish Network have another reason to smile as it has acquired various Voom HD channels which will not only provide better quality of picture and sound but will offer them more variety to choose from. Karaoke channel is going to add another feather to its cap. This is going to be another first from Dish Network in interactive channel segment.

Dish Network is first choice for those who spend most of time in their homes. Elderly people and housewives can kill their boredom with Dish Network Satellite TV package that includes your favorite movie channels, news coverage, informative channels etc. However, if sports are your great past time and if you follow sports religiously, choosing DirecTV will be a better choice.

People whose job requires frequent shifting should opt for Dish Network for its easy mobility. Dish Network provides its own equipment and Satellite TV connection making smooth transition from your cable TV to Satellite TV. In contrast DirecTV respects your freedom of choice and allows you to purchase equipment from anywhere else.

If you compare monthly subscription charges of these two Satellite TV providers, you would find Dish Network slightly cheaper than its rival. The same is true in HD TV segments as well. Here Dish Network has not only edge over pricing but also on number of HD channels which are almost double than number of HD channels provided by DirecTV.

These Satellite TV providers offer very attractive package to their potential customers in form of free satellite TV equipments, free satellite TV installation, free HDTV upgrades, free DVD player, subscription waiver etc. While Dish Network gives you free dish network programming for one or two month besides free dish network guide and other gifts, DirecTV lures you with free premium movie channels for first few months to catch your attention.